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Harley-Davidson 100th Anniversary

Harley-Davidson 100th Anniversary Celebration

Open Road Tour

For its 100th anniversary, Harley-Davidson celebrated its brand and history by launching a world tour of events, exhibits, and concerts in ten cities around the world, including Los Angeles, Toronto, Sydney, Tokyo, Barcelona, Hamburg, and Milwaukee. As part of the tour, Sheppard Gallagher conceived, developed and managed the production of some 80,000 square feet of exhibitions.